Fox Small Business Center presents articles and videos featuring the “latest news about starting a business, marketing and sales, finance & accounting, legal & HR, technology & web.”
The site’s Cindy Vanegas recently included me as one of the marketing experts in her article, “Creating a Successful Seasonal Business All Year-Round.”
Business strategist Jeremy Gregg recommended business owners study the demographics and psychographics of their primary customer base to help turn a profit 12 months a year.
“You need to understand why they come to your store during one season and look for ways that same pattern of behavior drives their purchase process in other seasons,” he advised. “For example, transition your business from just focusing on ski apparel to focusing on “adventure apparel…..[because] the kind of people who go skiing also go on summer trips, spring break trips and more.”
The article also cited:
- Roma Costumes (WARNING: I wouldn’t click that link if you are at work…)
- SageWorks
- Christopher Wise/Expressionables
