Changing the Way that Charity Changes the World.

Category: fundraising (Page 2 of 2)

Who will win the nonprofit sector’s 10 million votes?

More powerful updates from the inimitable Robert Egger, founder of the DC Central Kitchen, and the V3 Campaign … which has been reborn as the even more awesome, and far more powerful CForward (a PAC aimed at endorsing and supporting political candidates who have a strong platform for engaging the tenth of the economy known as the nonprofit sector):

The nonprofit sector employs around 10 million people.

The sector engages another 90 million people as volunteers.

Collectively, the sector controls about 10% of the GDP. In Texas, the nonprofit sector employs more people than the oil industry.

And yet  — none of the politicians asking for our vote have ANY plan for how to engage us, our creativity, our passion, our entrepreneurial spirit . . .

Not YET, at least.

Watch this video from CForward. Then join me in donating to support their work.

The Future of Marketing: Predictions For 2012 on Social Media Marketing

The Future of MarketingBusiness 2 Community is an “independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & Much More.”

The site recently included me as one of its “46 experts on marketing” in the article, The Future of Marketing: 46 Experts Share Their Predictions For 2012. Here was my contribution:

The future of marketing will be turning your customers into your salesforce. The initial foray into this area has begun with retailers offering discounts to customers who can prove that they “checked in” to their store on Facebook, Foursquare, etc. We are also seeing more and more campaigns that provide incentives for connecting to a company’s social media presence.

This trend will continue, and possibly extend into the “rewards card” programs; customers could be rewarded over a long-term basis by attracting
other customers who use these cards; many grocers have been doing this for years with their nonprofit partners (i.e. donating 1% of purchases to a charity whose donors register their rewards cards with that charity’s number).

Webinars as an educational and marketing platform saw a huge rise in popularity in 2011, and will continue to grow in popularity in 2012.

Read the whole article here:
http://www.business2community.com/marketing/the-future-of-marketing-46-experts-share-their-predictions-for-2012-088529

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