Robert Egger, founder of DC Central Kitchen, founder of CForward
“Just be cool, drop f-bombs & embrace an unwavering faith in the power of #nonprofits to help rebuild the economy & you’re there.”
Category: fundraising (Page 2 of 2)
Things aren’t always what they seem…
Tomorrow, I am giving a presentation at the Nonprofit Summit hosted by the Nonprofit Center of North Central Florida. I am giving a wide-ranging talk that I am calling “The Land of Non: More than Charity.”
(Thanks to my friend Stacy Caldwell for introducing me to this very appropriate term for the ol’ nonprofit sector. See my first blog about it here.)
My talk will cover three basic topics:
- YOUR ORG (“your organization”): How and why nonprofits should stop using the language of “begging” when it comes to fundraising, and focus instead on giving a solid investment pitch (i.e. more like what you see on Shark Tank than on the street corner). I’ll also talk about the difference between thinking of donors simply as sources of money rather than ambassadors in your mission.
- To illustrate this, I am going to use a version of the Prison Entrepreneurship Program’s “ambassador enrollment presentation” as a case study.
- DOT ORG (“the nonprofit sector”): How to reframe our understanding of the nonprofit sector’s role in society by discussing the size, breadth and impact of the nation’s 1.4 million charitable organizations.
- OUR ORG (“our sector-wide organizing efforts”): How we can all get involved in changing the dialogue used when discussing the nonprofit sector.
- To illustrate this, I am going to highlight the work of Robert Egger and his new lobbying organization, CForward
I have about 45 minutes to cover 45 slides. Some will take 5 seconds, some will take 5 minutes. We’ll see how this works out!
For those who attended the conference and are now finding this blog, you can download the presentation here:
Land of Non – More than Charity – by Jeremy Gregg
Finally, here are the links included in this presentation for “Suggested Reading”:
More powerful updates from the inimitable Robert Egger, founder of the DC Central Kitchen, and the V3 Campaign … which has been reborn as the even more awesome, and far more powerful CForward (a PAC aimed at endorsing and supporting political candidates who have a strong platform for engaging the tenth of the economy known as the nonprofit sector):
The nonprofit sector employs around 10 million people.
The sector engages another 90 million people as volunteers.
Collectively, the sector controls about 10% of the GDP. In Texas, the nonprofit sector employs more people than the oil industry.
And yet — none of the politicians asking for our vote have ANY plan for how to engage us, our creativity, our passion, our entrepreneurial spirit . . .
Not YET, at least.
Watch this video from CForward. Then join me in donating to support their work.
There are many different kinds of marketing tools out there, from Salesforce customer service chat tools to the wild west that is social media. Social media and marketing initiatives related to it can be difficult for one to wrap their head around. Seemingly lighting in a bottle, successful social media campaigns can be difficult to replicate if one does not know what makes it successful.
Business 2 Community is an “independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & Much More.” With this site, marketers are hoping to gain better insight into social media marketing campaigns.
The site recently included me as one of its “46 experts on marketing” in the article, The Future of Marketing: 46 Experts Share Their Predictions For 2012. Here was my contribution:
The future of marketing will be turning your customers into your salesforce. The initial foray into this area has begun with retailers offering discounts to customers who can prove that they “checked in” to their store on Facebook, Foursquare, etc. We are also seeing more and more campaigns that provide incentives for connecting to a company’s social media presence.
This trend will continue, and possibly extend into the “rewards card” programs; customers could be rewarded over a long-term basis by attracting
other customers who use these cards; many grocers have been doing this for years with their nonprofit partners (i.e. donating 1% of purchases to a charity whose donors register their rewards cards with that charity’s number).Webinars as an educational and marketing platform saw a huge rise in popularity in 2011, and will continue to grow in popularity in 2012.
Read the whole article here:
http://www.business2community.com/marketing/the-future-of-marketing-46-experts-share-their-predictions-for-2012-088529
Click to learn more about my first children's book, which explains incarceration to children with a parent in prison. You can also buy the book on Amazon here.
Click to learn more about the children's book I created for the North Texas Food Bank, which explains food insecurity to children who want to help others. Rather than emphasizing charity, the book integrates a participatory model that demonstrates how to engage those who suffer from hunger in co-creating an equitable community solution to it.