Changing the Way that Charity Changes the World.

Tag: social media

The Future of Marketing: Predictions For 2012 on Social Media Marketing

There are many different kinds of marketing tools out there, from Salesforce customer service chat tools to the wild west that is social media. Social media and marketing initiatives related to it can be difficult for one to wrap their head around. Seemingly lighting in a bottle, successful social media campaigns can be difficult to replicate if one does not know what makes it successful.
The Future of MarketingBusiness 2 Community is an “independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & Much More.” With this site, marketers are hoping to gain better insight into social media marketing campaigns.

The site recently included me as one of its “46 experts on marketing” in the article, The Future of Marketing: 46 Experts Share Their Predictions For 2012. Here was my contribution:

The future of marketing will be turning your customers into your salesforce. The initial foray into this area has begun with retailers offering discounts to customers who can prove that they “checked in” to their store on Facebook, Foursquare, etc. We are also seeing more and more campaigns that provide incentives for connecting to a company’s social media presence.

This trend will continue, and possibly extend into the “rewards card” programs; customers could be rewarded over a long-term basis by attracting
other customers who use these cards; many grocers have been doing this for years with their nonprofit partners (i.e. donating 1% of purchases to a charity whose donors register their rewards cards with that charity’s number).

Webinars as an educational and marketing platform saw a huge rise in popularity in 2011, and will continue to grow in popularity in 2012.

Read the whole article here:
http://www.business2community.com/marketing/the-future-of-marketing-46-experts-share-their-predictions-for-2012-088529

The Land of “Non” — an imitation piece

the land of nonbuhjiggydanceMy dear friend Stacy Caldwell, Executive Director of Dallas Social Venture Partners (whose 10th annniversary is being celebrated with a BigBang!), has launched a rather ambitious exercise to create a children’s fantasy documenting the way that the nonprofit sector is changing.

I have been in the sun all day, so here is the best I can come up with — an “imitation piece” based very largely (in fact, 90% of the words come directly) from Lewis Carrol’s “Alice in Wonderland”:

——

Jeremy was beginning to get very tired of sitting in a cubicle in a bank, and of having nothing to do: once or twice he had peeped over the cubicle wall onto the computer screen his coworker was reading, but it had no pictures or conversations in it, ‘and what is the use of a screen,’ thought Jeremy `without pictures or conversation?’

So he was considering, in his own mind (as well as he could, for the long day made him feel very sleepy and stupid), whether the pleasure of photo-copying a picture of his backside would be worth the trouble of getting up and going to the copy room, when suddenly a White Rabbit with rose-colored glasses ran close by him.

There was nothing so very remarkable in that; after all, the company held large investments in various chemical and food companies, and Jeremy was always wading through large crowds of malnourished protesters on his way into the office. Nor did Jeremy think it so very much out of the way to hear the Rabbit say to itself, “Oh dear! Oh dear! I shall be too late!” (when he though it over afterwards, it occurred to him that he ought to have wondered at this, but at the time it seemed all quite natural); but, when the Rabbit actually took a grant proposal out of its waistcoat-pocket, and looked at it, and then hurried on, Jeremy started to his feet, for it flashed across his mind that he had never before seen a rabbit with either a waistcoat-pocket, or a grant proposal to take out of it, and, burning with curiosity, he ran down the aisle after in, and was just in time to see it pop down a large mail chute behind the water cooler.

In another moment down went Jeremy after it, never once considering how in the world he was to get out again.

Thus began my foray into the Land of “Non,” where nonprofits thrived despite the most ludicrous of circumstances.

To be continued.

Over 160 Bloggers on the List of Change

Iranian RiotsThanks to CRT/tanaka‘s Geoff Livingston for having
the vision to create the List of Change… and more importantly, the talent to
execute it as a first-class affair. I am very impressed by the names on the
list, but also really appreciate the way that the list aggregates the various
“scores” that demonstrate the reach/impact of a blog.
Metrics for social
change. Imagine that!?!
See the list
here:
My old blog is on it
here, and I’ve submitted this new one.
Please consider adding yours today here.
And consider
subscribing to these blogs so that we can increase their influence. Imagine the
impact of the blogosphere over the coming decade in matters of social
change:
  • Disseminating the
    best thoughts to those who can execute on them,
  • Challenging the
    social sector to lifts its game to the next level in terms of reach and
    impact
  • Inspiring
    philanthropy in the hearts of our neighbors,
  • Catalyzing change
    agents who struggle under oppressive regimes (i.e. the influence of Western
    blogs and social media on the Iranian riots is
    undeniable)
Rally the troops, my
friends. The revolution is underway.

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